The challenge was to help Nunez Dental become the brand it deserves and increase brand recognition via website and online platforms, especially instagram.
Deliverables:
Brand & Marketing Strategy
Messaging
Brand & Identity Design
Website Design & Development
Social Media Marketing
The outcome was an increase in follower and a growing community of patients for their dental practice. This is how we did it.
Developing the Strategy
Over a few facilitated sessions, we surfaced the challenges Nunez Dental as a business faced. In the process, they prioritized the needs and goals of business and it's customers. This became the foundation for the branding and marketing plans.
Defining the Brand
Through a series of exercises in the strategy sessions, we were able to extract and refine the key pillars of the brand. This defined the brand's personality: how it should look, sound, and act.
Some slides from our Brand Discovery including they Business Why, Vision, Brand Attributes, Internal Positioning Statement, Elevator Pitch, Only Statement, Mission Statement, Ideal Customer Personas, Brand Voice, Manifesto, and Awareness Strategy (marketing plan):
One of the main directions we got from the brand discovery was their mission statement:
With the Brand Discovery and strategy done, we were able to come up with a brand refresh, a new direction.
The Nunez Dental logo has been strong for many years but needed some new direction according to their ideal customers.
Together, we came up with "High End Confidence," a new direction where we would showcase fun, happy, and confident colors, with a professional and almost classy look and feel.
Primary Brand Attributes:
Confident
Social
Kind/Friendly
Healthy
Health Improvement
Human
Secondary Brand Attributes:
High Quality
Clean
Professional
Grateful
More Confidence
Great Staff
Website Redesign
We redesigned the Nunez Dental website for a smoother user experience. The user now knows how to do the number one action the business needs, and that's to book an appointment.
It is also very easy to get in contact with the office through the online chat.
The mobile experience is just as smooth.
Social Media Marketing
Nunez Dental did not have a social media presence.
The platform of choice was instagram, so we adjusted their bio according to the brand discovery, and started to post on a regular basis. All branded to the new Nunez Dental look and feel.
We leveraged our contacts with influencers and created video content alongside them.
If you'd like to rebrand your business, book a call with us over at stevelucin.com/newbiz
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